rugby, Sri Lanka
By Vimal Perera
There has been a lot said about the state of affairs
of "rugby". The challenge ahead is to regain and to reposition
the game into the future. Australian Rugby with a view to taking
advantage of the growth and the boost to its profile embarked on
a project called "true vision ; a plan for Australian rugby
following the world cup of 2003" . The document was a realization
of the need to stay on top bearing in mind the financial legacy
to benefit the game. In place is a five year plan (vision) which
identifies the strategic priorities and sets down key performance
the ARU and in the executive committee of the IRB is Lankan born
Dilip Kumar who is now domiciled in Australia. Could we benefit
in any way from the exposure of a gentleman of this caliber that
played his first rugby in Sri Lanka?
SLRFU constitution was changed in 1999. The gentleman involved at
that stage did what was considered best to broadbase rugby. What
is it that has been done to realize the "expectation"
through identified strategies, objectives, laid down policies and
guidelines to improve or add value "To achieve the "Objects
of the Union" over the years through?
for player contracts and player movements. Regulations on the Development
of Young players. A code of conduct binding Unions, associations,
clubs. Officials etc. Improvement of relationship with provinces
and its constituent clubs.
deliberation / consultation and involvement of the games stakeholders:
players, clubs, schools, provincial societies, spectators, sponsors
and referees a plan identifying strategic priorities must be in
plan should identify a proper structure to manage rugby, which is
being made professional. Set up policies and procedures for management
of the game, provincial unions, clubs, players, referee's and their
relationship to the controlling body as well as communication with
the rugby's consumers, the public as well as the sponsors.
towards Asiad 2008. Identify key performance indicators for: A good
financial base, the game, the growth of participation, SL by the
Asiad 2008, expectation for sevens rugby, revenue streams that have
to be in place, and elite player development.l
kindergarten of the planning cycle was set fifteen years ago. It
is necessary that the chart leads to a number of questions to be
addressed and clarified in the form of What's in it for me?
should benefit from an increasingly enjoyable, safe and well organized
playing environment. There should be a significant increased emphasis
and investment in recruiting, supporting and improving coaches,
referees and administrators.
program for Player Development to deliver benefit for growing the
next generation of 'elite' players who can progress to the professional
side of the game. By 'elite', I mean those talented young players
who have been identified within the junior club and school ranks.
The elite players should be from the age groups of 15 to 24.
should have increased participation, infrastructure support, skilled
administrators, volunteers, coaches and referees. Coaches should
have the benefit of access to: literature, resources, improved training
and support, a structure where the basics will flow form the requirements
of the national coach and directly benefit the long term vision.
(Those non paid rugby enthusiasts who are needed at grass root levels
for the improvement of the game.) will need Training and support,
access to resources, recognition and thanks.
the blind men of illegitimate parents (perceived) should have increased
access to; resources, Training and support. They need comfort and
security to attract more to its fold. At present there is recognition
of SL referees at the regional level. But what of the future?
priorities should be
Guidelines on discipline and other administrative matters considering
happenings of the recent past.
A Revenue Stream, which requires new commercial options, new competition
options and products to increase value. (The Isipatana International
Schools Rugby sevens and the Kandy Sevens can be proposed for inclusion
in the IRB calendar. These while exciting fans and sponsors will
to historical revenue streams while positioning for the next five
to fifteen years. An intelligent strategy for general and capital
management to provide Rugby and its sponsors with insulation against
fears of the environment. Significant, strategic investments to
provide the thrust for maintaining the new audience.
in Elite Player Development Programs, to keep our national, provincial
and club representative sides winning. Then 'Brand Sri Lankan Rugby'
will provide sponsors, the players and spectators with a distinctive
association opportunity, teamwork & camaraderie and a tradition
of sportsmanship fair play and respect for the values of the Game,
teammates and officials, ahead of individual interests.
the Circle of innovation we need to acquire "talent" or
will continue to be detached and be a breeding ground to encourage
conflict, but never, congruence and SL rugby will continue scraping
the bottom of the barrel.