HSBC expands, to recruit more staff in 2003

By Akhry Ameer
Hongkong and Shanghai Banking Corporation Limited (HSBC) plans to expand all lines of business including taking in more staff this year after achieving an all-round increased performance in 2002, exceeding expectations.

The bank recorded an operating profit of Rs. 1,963 million in 2002, an increase of 26.9% from the previous year fuelled by an increase in net interest income, lower operating expenses and improved credit quality.

The expansion includes recruitment of additional staff in areas such as direct sales force and customer services. Mark Humble, Chief Executive Officer Sri Lanka said, "2002 was very encouraging. Our performance exceeded the plan. We are planning to expand all lines of businesses particularly in credit cards and personal banking. As the market develops and other banks offer similar products and services, to remain competitive we will have to find the best staff."

However, specific details of the expansion are not known. Asked whether there will be additional branches, Humble said HSBC was always looking for new opportunities not just in the form of bricks and mortar, but may involve other avenues such as off-site ATM's and enhanced systems.

Reviewing the performance, the bank's head attributed success to an improved economic climate that picked up in the second half of 2002. "We are lucky to have wide business lines; each had a successful performance, and we are not overly reliant on any one of them," he added. HSBC's credit cards topped performance growth with Rs. 299 million in pre-tax profits, an 88% increase over 2001; followed by a 65% increase in pre-tax profits from Rs. 441 million (2001) to Rs. 727 million (2002) in serving commercial customers. The growth in these two areas were helped by lower bad debts and increased volumes. HSBC also surpassed the 100,000 mark in credit cards emerging as a clear leader with a 35% market share in a number of cardholders and cardholder spending, while delinquency levels dropped owing to an improved economy.

HSBC also achieved sustainable levels in other performance ratios in the industry. Its return on total assets improved from 2.8% to 3.6%. "One of the problems in the Sri Lankan banking industry is that costs are high. Despite this we are happy to have maintained a cost-income ratio of less than 40%", he added. The cost-income ratio for 2002 was 38.4% compared to 42.6% in 2001.

Staff costs at HSBC are also significant as it considers it a key contributing factor to performance. More than 70 people, some 10% of its staff strength, were sent on overseas training for conferences, personal development and job skills.

HSBC accounted for Rs. 656 million in taxes proving to be an efficient tax collector for the government, Humble said.

This figure is expected to increase in 2003 and also be a challenge for banks as they will be additionally required to pay Value Added Tax (VAT) on profits and staff costs based on the new budget.

Having achieved significant profits, keeping with its policy of corporate responsibility, the bank as in previous years continues to plough a certain percentage on social projects. These include training teachers at the School for Deaf, clean-up of Horton Plains, Vesak-lantern competition for orphanages, etc.

In the outlook for 2003, Humble said while the year ahead remains positive it would also be a challenging year due to external factors, as Sri Lanka is heavily reliant on exports.

New film charts BOI's history

"Catalyst for Growth" is a documentary film produced by the BOI to commemorate the Board's quarter century of existence.

A BOI statement said the board has been a major catalyst in the economic transformation of Sri Lanka from an essentially agrarian to an increasingly industrialized country.

The history of the BOI and its plans for the future are covered extensively in this film which covers many aspects of the organization, focusing on the setting up of industrial zones and also the men who headed the organization and the industries that have been set up in Sri Lanka.

It was directed by well-known film director Vasantha Obeysekera using the in house talents of Jagath de Silva, Manager (Media), BOI, who wrote the script.

New report suggests social protection strategy for poor

Poor people are more vulnerable than others to risks, and lack ways to cope with them, according to a new World Bank report, 'Poverty and Vulnerability in South Asia'. The report, quoted in a World Bank press statement issued in Colombo, says that the high degree of vulnerability of poor people perpetuates poverty in a vicious cycle, and notes that government, non-governmental organizations (NGOs) and development agencies, like the World Bank, can work together to improve poverty reduction efforts by decreasing these risks. This can be done though a range of innovative policies and programs, some already in place in some South Asian countries.

"It is not enough to just give poor people opportunities to move up, "says South Asia Vice President Mieko Nishimizu. "They also need help insulating themselves against the everyday shocks to which they are particularly vulnerable. We have to understand that poverty and vulnerability are mutually reinforcing and that the World Bank needs to assist South Asia's Governments in developing policies to stop this devastating cycle."

South Asia is home to the largest number of the world's poor. According to the report, because poor people are primarily located in rural areas where social protection programs like insurance rarely exist, they are more vulnerable to poverty and are exposed to a variety of risks, like crippling illness and death, economic downturn, conflict, natural disasters, unemployment, harvest failures, floods, drought, and plagues.

"Because they lack the ability to insure against risks, poor people often shape their behaviour and decision making to minimize exposure to risks, even at the cost of economic efficiency and long-term interest," writes Tara Vishwanath, one of the authors of the report. "Poverty and vulnerability are thus mutually reinforcing, each likely to aggravate the other."

The report shows that directly transferring cash or food to poor people by the government or an NGO is a type of assistance that can help poor people at times of heightened vulnerability. The report illustrates various social assistance programs, which are based on need, providing old-age payments, child allowances, subsidies and waivers for basic services, such as education and health care, as other examples. Sri Lanka's, Samurdhi Program introduced in 1995, is the largest welfare program in the country. It offers food stamps to eligible households. These can be critical in cushioning the effect of a shock experienced by a poor household. An explicit study on the impact it has on vulnerability would be helpful to determine the overall success of this program.

The report also shows how micro-finance, especially group-lending schemes, can be effective in offering opportunities to cope with shocks to poor people, by providing credit at reasonable interest rates. The Grameen Bank and the Sri Lanka National Savings Bank (SLNSB) account for approximately 89 percent of the value of all micro-lending in the region.

The report states that savings can be a useful means for risk reduction. It points to recent evidence which shows that even poor households are eager to save as long as they are provided with safe, flexible, and accessible accounts.

Community-based efforts - such as Safe Save in Bangladesh, among others - have been effective in mobilizing savings of poor people in some areas of South Asia. It gives example of elements for a social protection strategy that could be relevant to the region as a whole. Recognizing that opportunities to expand coverage of formal insurance are limited at present in South Asia, the report says informal efforts, that build on community participation and local knowledge, offer more realistic hope for effective management of the risks faced by poor people in the short run. Nurturing such efforts and finding ways to replicate their success on a wider scale remain significant policy challenges.

Social protection programs can also be enhanced through better targeting of the vulnerable and better alignment of the programs to specific risks.

 


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