EGOs set new paradigms for international calls

By Akhry Ameer
Existing telecom operators who pitched for external gateway operator (EGO) licences set a new paradigm in international telecommunication services pricing within weeks of the application for licences being approved.

The companies resorted to heavy promotions with many of them taking out full-page advertisements in the newspapers. Heading the field was local mobile operator Dialog GSM that slashed its rates the day after they were awarded the licence. Their rates dropped as much as Rs. 25/- per minute for calling popular countries like Australia, Canada, Singapore, USA and UK. The others followed in the ensuing weeks with the market settling for rates between Rs. 20/- and Rs. 60/- per minute.

The analysis of the advertisements also showed Dialog heading the coverage list offering promotional rates to 82 countries. All other local telecom operators averaged 50 countries where promotional rates could be used. These new rates would eventually have commensurate effects on other related international calls such as roaming facilities offered by mobile operators.

The new paradigms include aspects like per second billing, fixed rate for any time of day, moving away from features such as peak/off-peak rates and billing in six second units. The promotional rates are expected to last till around June, by which time the industry hopes to get a realistic estimate of traffic to various countries. However, there would not be drastic differences in the rates, according to one of the operators.

Most external gateways can be accessed from any type of phone line through calling cards. Some operators preferred to adopt a wait and see approach on this concept, while restricting their gateways to their existing subscriber base.

However, it is learnt from informed sources that most operators are still connecting through the Sri Lanka Telecom gateway, the incumbent operator which enjoyed a monopoly of this telecommunication segment virtually till February this year. This may be due to time taken to set up their own infrastructure or attractive costs. Meanwhile, some other operators like Dialog GSM have reported routing calls through their own direct gateway links to hubs in London and Malaysia.

Another non-telecom operator competing for market share is the Internet service provider, Lanka Internet, who also ran advertisements with promotional rates. A list of 28 companies have been posted as licensees as of March 21, 2003 on the website of the Telecom Regulatory Commission. Strangely the incumbent national operator Sri Lanka Telecom, who lost their monopoly status and still an EGO is not included on the list.

The issuing of licences was delayed after the policy ran into a heated dispute between local telecom operators and regulators earlier in the year until a consensus was reached on February 21, 2003. The local operators agreed on a declining tariff structure spread over five years to protect their interests against the new EGOs that may emerge.

Diversified IT expertise at IMEXPRO 2003

Sixteen local software companies will highlight Sri Lankan software expertise with a joint industry pavilion at the IMPEXPRO 2003 International Trade Fair held from today in Colombo. The two-day event is organized by the Ceylon Chamber of Commerce to coincide with the Indian Ocean Rim Association for Regional Cooperation (IOR-ARC) annual conference.

Co-ordinated by the Software Exporters' Association (SEA), the pavilion is the first of many efforts to project the country as a software development destination in keeping with the government's e-Sri Lanka initiative.

The software country pavilion comprising member companies of the SEA and the Sri Lanka Association of Software Industry (SLASI) will showcase a range of locally made software products from traditional solutions in finance, logistics, inventory and insurance to Enterprise Resource Planning (ERP), e-business and mobile Internet solutions.

"We have taken it upon ourselves to help implement certain eSri Lanka initiatives," said Manoj Mohinani, Chairman - Marketing Committee of the SEA.

The association aims to make local corporates, government policy makers and countries in the region aware of the local software development skills.

The local companies believe that there is very little local awareness of their skills and hence the reach for overseas products and solutions.

Many local business leaders, delegates of the IOR-ARC conference and international visitors have been extended personal invitations for discussions at the pavilion.

Over 219 delegates from more than 25 countries are expected to participate at the trade fair to be held at the Sri Lanka Exhibition and Convention Centre.

Many participating companies have already established international business links but are looking forward to enhance their reach.

The diversified portfolios of participants include a strong service offering in customized offshore development and consultancy.

The participating companies are Affno (Pvt) Ltd, AsiaSoft Ltd, Computer Systems Limited, Debug Computer Software, EuroCenter DDC (Pvt) Ltd, eSenze Solutions (Pvt) Ltd, ExcelSoft (Pvt) Ltd, EWIS Solutions (Pvt) Ltd, Senid Software International (Pvt) Ltd, Informatics International Limited, ITABS Lanka (Pvt) Ltd, John Keells Computer Services (Pvt) Limited, and Millennium Information Technologies Ltd.

The companies will also be holding short presentations within the pavilion throughout the day, on the days of the exhibition.

SEA is the leading representative body of local software developers and is a member of the Ceylon Chamber of Commerce.

 

Real estate via the Net

Looking to buy, sell, lease, rent real estate property? It is time to welcome your new agent, www.lankaproperty.net.

This website launched in December 2002 is a one-stop shop for all real estate dealings in the country and already lists over Rs. 1,000 million worth of properties.

Property owners wishing to sell, lease, or rent their properties, both commercial and industrial can log on to the site and register online or through regular mail describing the property. The site has details such as expected price, location, layout plan and proximity to the nearest hospital and school as well as pictures of the property.

Similarly, those looking for property can browse by area, residential or commercial purpose, price range, and buy or rent criteria. If interested users may send an email and get in touch with the relevant parties. Properties on the site are varied ranging from palatial homes to office and commercial premises to land and industrial buildings.

All users need to initially register themselves as the site also involves a Client Management System where administrators can match buyer and seller requirements through its database and contact the respective parties.

A major bank has also tied up with the firm to market foreclosed properties on the site, while more banks have expressed interest. Other services include property related products and services such as bathroom fittings, aluminum, property finance, architects and contractors.

Users in Sri Lanka and overseas can scout for a prospective deal leisurely 24 hours of the day. Since the launch, within a few months interest has already grown and the site is averaging 19,000 hits per week.

The owners of the site, EwareTech (Pvt) Ltd, started out as a software development company and have now branched into brokering after their local innovation.

Future plans include listing selected magazines and publications, restaurants, shopping and retail premises, and advertising on its home page making it a comprehensive web portal. The company also plans to expand the online concept into a printed newsletter to be distributed free with similar property details.

International acclaim for local ICT innovation

Local mobile operator MTN Networks (Pvt) Ltd brought recognition not only to itself but also the country's expertise in technological innovation by winning the award for Best Use of Wireless for Emergency Solutions at the GSM (Global Standard for Mobile communication) World Congress in Cannes, France.

Dialog's award winning innovation was in the form of an SMS (Short Message Service) Blood Appeal, Matching and Donor Management Application. The application harnesses the true usage of Information Communications Technology (ICT) combining mobile communication, Internet application and networking.

Putting a simple concept of transmitting SMS broadcasts to subscribers requesting for blood on appeals made by some customers, Dialog developed a fully automated application platform for its network. The application allows subscribers to register as willing blood donors identifying their blood types. Thereafter any Dialog user in need of blood makes a request for a specific blood group. This is checked for availability among registered donors, and when potential matches are found, SMS alerts giving contact details of the person requesting blood which are sent to potential donors. The process is fully automated from registering and requesting to matching and alerting donors.

"We choose to inform the donor the contact details of the request to ensure his privacy, and allowing them to act on their own.

The concept was actually thought of when we received requests for SMS broadcasts during the dengue epidemic last year. It was later that we decided to take it to a national level," said Mothilal de Silva, General Manager - Corporate Planning, Quality Systems and Market Development.

Taking it to a national level, Dialog under its Change Trust Fund teamed with the National Blood Transfusion Service (NBTS).

As a second phase the concept was realigned to suit NBTS and World Health Organization policies. Under the policy, the new application at NBTS accepts donor registrations via SMS, Internet, and a phone hotline. Thereafter donors are requested to call over at one of 30 centres in the country where they will be screened and registered. However, the requests for blood can only be made through the hotline.

The judging panel justified their award to Dialog from the short list of operators from France, Turkey and Czechoslovakia saying it was "a novel way of using existing technology to counter a wide-spread public health problem".

De Silva said that upgrading and developing the system was one of trial and error, as there is no benchmark elsewhere.

However, after the award many European countries and the International Committee of the Red Cross (ICRC) in USA have begun talking to Dialog to implement a similar solution in their respective countries.

The award is also a unique achievement for Dialog as it is the only operator to win one of the nine awards for three consecutive years.

The GSM World Congress is an annual event where its membership of over 690 wireless network operators, manufacturers and service providers meet. The association this year received over 400 entries for the nine awards at the congress sponsored by chipmaker Intel Corporation. Other award winners included telecom giants like UK-based Vodafone, 3G Lab and Commtag.

The contribution by Dialog GSM, the leading mobile operator with over 500,000 customers, to NBTS comprises the complete application, hardware infrastructure such as hotlines, web servers, hubs and switches, and a dedicated 128kbps link from the MTN Networks office. Doctors at NBTS now also have access to the Internet for their research work. The total investment by Dialog is over Rs. 3 million. The operator had also pledged its commitment to maintain and upgrade the services.

Promotion and development of a blood donation culture in the country is considered to be inadequate and hence people often resort to unconventional methods of sourcing blood at times of need.

The blood supply among the various blood banks is shorter than the increasing demand as a result of dengue epidemics, traffic accidents, disease, strife and previously the war in the country.


News in Brief

JKCS largest outsourcing partner of Mercator

John Keells Computer Services (JKCS) became the largest outsourcing partner of Mercator with the contract to provide Offshore Software Support, Maintenance and Development for Emirates Customer Loyalty Programme. Mercator is the Information Technology subsidiary of Emirates and a leading supplier of IT solutions to the global air travel industry. JKCS already has partnerships with Mercator managing the advanced software development centre in Colombo.

Under the new $2 million contract JKCS will handle Customer Relationship Information System (CRIS) and Skywards, the Customer Loyalty Programmes offered by Mercator for Emirates, SriLankan and other international airlines.

The agreement with JKCS includes providing pre-sales support, customization, product implementation and post-implementation support to Mercator's clients as well as maintaining version control and documentation. The new support centre will be housed in JKCS's office premises in Colombo complete with electronic and ICT equipment, and manned by a team of 20 highly skilled IT professionals.

JKCS is the software services subsidiary of John Keells Holdings Ltd, established in 1994 to cater to the software services requirements of demanding multinational clients. JKCS provides offshore-dedicated development and support centres for Fortune 500 companies and world leaders in their respective fields such as Emirates Airlines, Braathens Airlines, Norway, Nippon Telegraph and Telephone Corporation (NTT), Japan, P&O Nedlloyd and Mashreq Bank, UAE.

New country head at Cisco

Cisco Systems recently announced the appointment of Shirish Joshi as its new Country Head - Channels for India and the SAARC region. Joshi replaced Jangoo Dalal who has been actively working with the Internet networking company's local partners. Jangoo Dalal assumes a new position in Cisco's Asia Pacific Channel Organization.

Shirish Joshi has about 20 years' of experience in the Indian IT distribution sector. He is also the architect of Cisco's Tier 2 market thrust for the last five years. The new Country Head joined Cisco India in 1996 and is one of the company's early employees in the country.

Cisco also announced the launch of a new Advanced Replacement support programme for its Tier 2 channel partners in India and SAARC. The programme enables Cisco's distributors and resellers to receive Advance Replacement Next Business Day (ARNBD) shipment support for business critical networking gear for customers across the SAARC region. This means that resellers now do not have to invest in spares and will be able to boost their maintenance contract service agreements with clients. Cisco Systems enjoys a wide presence in the Sri Lankan market with leading banks, airlines and IT companies using its solutions.

hSenid ties-up with Quintum Technologies - USA

hSenid Software International announced a tie-up with Quintum Technologies, USA to enhanced voice transmission over Wide Area Networks (WAN). Quintum's Tenor suite of products adds value to Small and Medium Enterprises by utilising the existing data networks for Voice over IP (VoIP) transmission, thus maximising the company's network resources.

The multi-path architecture of the application connects the voice network through either PBX or phone, and the public switched telephone network (PSTN) to the data network through a 10/100 Ethernet interface. Patented SelectNet technology in the Tenor suite also monitors calls for jitter, packet loss and latency, and is capable of transparently switching an active call to the voice network whenever conditions demand.

hSenid Software International is a Client Server and Internet-based software development company, specializing in Human Resource Management, and Payroll and Attendance software. hSenid is also a business partner of Lucent Technologies in Sri Lanka.


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